Press Room

LOCMAN 1960, EVEN GREATER STYLE AND CHARM: NEW GRAPHICS FOR THE DIAL OF THE WATCH INSPIRED BY “LA DOLCE VITA”

The 1960 line celebrates the legendary Sixties, the boom years marked by great revolutions, and reinterprets them in a contemporary mode. With its clean and essential design, the collection represents the pure and authentic elegance of Locman and thus finds its place as one of the top lines of the Tuscany-based company, destined for diversification and enduring success.

On the occasion of Pitti Uomo 95, Locman presents the new models, characterised by various graphic designs infusing the collection with even more seductive appeal. The enamelled dial is enhanced by Arabic numerals not seen in previous versions. This rigorous attention to style is intended to pay further tribute to the fabulous Sixties: as the Beatles thrilled the world and pop art flourished, classic men's watches were interpreted in both versions.

In the new Locman 1960, the minute track both complements and frames the dial, alternating between rose gold-finished hour-markers and numerals and creating a striking contrast with the AISI 316L surgical steel case.

Water-resistant to 5 atmospheres. The slender case is available in a classic large size (41mm) as well as a small 32 mm size, the latter being dedicated to daintier wrists.

The 41 mm version is equipped with a quartz time-only or chronograph movement. The latter version features three dials: chronograph hours counter at 3 o’cock, running seconds at 6 o’clock, and chronograph minute counter at 9 o’clock.

The natural leather or nylon straps are available in a classic range of colours: black, blue or dark brown making an ideal match with the refined aesthetic of the watch. This model may also be combined with a Milanese mesh stainless steel bracelet.