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1960 AUTOMATIC: THE WATCH SYMBOL OF “LA DOLCE VITA” NOW AVAILABLE WITH MECHANICAL SELF-WINDING MOVEMENT

1960 Automatic - Locman Italy

With its elegant design and pure, essential lines, the new LOCMAN collection interprets a contemporary mood closely attuned to that of the early 1960s, the most glamorous decade ever. Forever associated with Federico Fellini’s movie “La Dolce Vita”, the “Fabulous Sixties” revolutionized lifestyles as well as fashion.

In those years, Italy was brimming with energy and hope. Children who had seen the sufferings caused by World War II were now adults with a strong desire for redemption, stability and peace. Young couples bravely got married, promising each other eternal love, and there was an exponential increase in the rate of birth representing a major baby boom. The family was seen as the fundamental value in reboosting the economy that was to enjoy a long period of prosperity. 

Creativity and the entrepreneurial spirit experienced a truly magical moment: Italian style, fashion and technology became the epitome of quality and good taste to be exported around the world. On the wings of magnificent songs such as “Nel Blu dipinto di Blu”, Italy’s industrial production shot to unprecedented levels, and its pleasant climate together with its cultural wealth made this beautiful country an irresistible magnet for tourists. Thanks to the marvelous simplicity of their designs, the stylists of that period managed to infuse their creations with a distinctive warmth that is more current than ever.

It is to all these values and this style that LOCMAN pays tribute with the new 1960 collection, a watch collection featuring a wide dial, a slim polished steel or pink gold case and elegant, flowing lines. Now available with mechanical self-winding movement certified by S.I.O. (Italian School of Watchmaking) 1960 Collection has a wide range of models including the chronograph version, the quartz version with hours and minutes hands only and the one featuring small seconds and a twin-aperture date display. The 1960 is fitted with a range of leather or fabric straps in various shades matching the dial colors. For sportier contexts, LOCMAN offers a stainless steel bracelet in a close-knit Milanese mesh, fitted with a clasp enabling fast and easy adjustment without the problem of having to add or remove links that generally occurs with traditional bracelets.