1960 LADY: THE “DOLCE VITA” WATCH NOW ALSO APPEARS IN A DAINTY SIZE
After the success achieved by the 1960s model, LOCMAN is enriching the collection dedicated to the Fabulous Sixties and with a Lady line: the 41 mm-diameter case mainly intended for a masculine audience is now joined by a smaller version in a 32 mm diameter that is thus ideally suited to even the smallest wrists.
With its elegant design and pure, essential lines, the new LOCMAN collection interprets a contemporary mood closely attuned to that of the early 1960s, the most glamorous decade ever. Forever associated with Federico Fellini’s movie “La Dolce Vita”, the Sixties revolutionised lifestyles as well as fashion.
In those years, Italy was brimming with energy and hope. Children who had seen the sufferings caused by World War II were now adults with a strong desire for redemption, stability and peace.
Young couples bravely got married, promising each other eternal love, and there was an expo-nential increase in the rate of birth representing a major baby boom. The family was seen as the fundamental value in reboosting the economy that was to enjoy a long period of prosperity. Creativity and the entrepreneurial spirit experienced a truly magical moment: Italian style, fashion and technology became the epitome of quality and good taste to be exported around the world.
On the wings of magnificent songs such as Nel Blu dipinto di Blu, Italy’s industrial production shot to unprecedented levels, and its pleasant climate together with its cultural wealth made this beautiful country an irresistible magnet for tourists.
Thanks to the marvellous simplicity of their designs, the stylists of that period managed to in-fuse their creations with a distinctive warmth that is more current than ever.
It is to all these values and this style that LOCMAN pays tribute with its 1960 collection, a line of watches featuring a slim polished steel or pink gold case, combined with a broad range of leather or nylon straps, available in a vast range of colors ranging from delicate pastel shades intended for feminine wearers through to more understated black or brown versions. The men’s version is also available in a version featuring a large date display through twin windows at 12 o’clock, as well as a small seconds indication.
For sportier contexts, LOCMAN offers a stainless steel bracelet in a close-knit Milanese mesh, fitted with a clasp enabling fast and easy adjustment without the problem of having to add or remove links that generally occurs with traditional bracelets.